解析香烟品牌运作现状（Analyzing the current situation of cigarette brand operation）.docVIP

解析香烟品牌运作现状（Analyzing the current situation of cigarette brand operation） If you are a smoker, you have to buy cigarettes. If you just say buy a sign, the owner will be dazed. Why? Because as an offer, youre only half done. The owner will certainly ask you what brand (or price) you need in this brand What kind of packing is it? Because this brand from 1, 2 yuan to 1, twenty yuan, from soft packaging to hard packaging, from red, yellow to green, blue and so on. There may be more than a dozen varieties. Look carefully, will find a refined, special and special alcohol and soft, fine, treasures, best and similar segment cannot segment of the noun is decorated by name, not even smokers, tobacco production and sales of manufacturers are very difficult the real differences in what place. As for the operation of many regional brands in China, it is not difficult to find that the brand serial model seems to be the only way for market operation (tentatively called brand operation). Households, smokers also naturally change up to an important series of brand on the crown of the segment of the prefix, this is quite upset, because both parties so that the exchange will be a little easier, at least not a strange combination of circumstances. No wonder someone asked the factory ready to smoke and to whom, he was confident that the world all people to smoke. There seems to be a big winner, take all the boldness of vision. Why? Because there is a very comprehensive series in hand. Is that really the case? No! The term brand abortion is often heard in the industry. Of course, this brand may be a grade in a brand family, or a breed. The cause of his death was simple, and from the consumer he was not what he wanted. He spent money always hoping for relative maximum satisfaction. In the taste, packaging, price, brand personality and so on, there are corresponding expectations. Local conditions, most of the brand extension factory intent of an LED, or an event suddenly excited, or follow