论中小企业经营战略选择（On the strategic choice of small and medium sized enterprises）.docVIP

论中小企业经营战略选择（On the strategic choice of small and medium sized enterprises） Abstract: with the continuous development of global economic integration and the increasingly fierce market competition, small and medium enterprises Will face more severe challenges. Small and medium-sized enterprises must survive and develop in the fierce competition environment The choice of management strategy. This paper considers specialization strategy, differentiation strategy, adherence strategy and gap warfare The strategy of brand strategy and green management is the practical choice for the management of small and medium-sized enterprises. Key words: small and medium-sized enterprise management strategy In order to develop rapidly and efficiently, small and medium-sized enterprises should do well in addition to a good environment for development Its own construction is crucial. Especially, we should have a strategic vision and develop our own development strategy. Only in this way can small and medium-sized enterprises find their way and grasp the opportunity in the economic globalization Faster and better development. Expertise strategy Encourage small and medium-sized enterprises to special, fine, special, new direction. Small and medium-sized enterprises are often weak Unable to operate a variety of products to spread risk, it is difficult to form large-scale production and sales, it is difficult to have a strong research Research and development capabilities, quality, technology, reputation and marketing are generally not as large enterprises can not be formed The operating advantages required by cost leadership and product differentiation strategies. Therefore, a wise medium sized enterprise would be necessary Good focus, adhere to the inaction and promising principle, adopt the market focus strategy making Others, the limited resources and funds, to concentrate to form their own advantages in the field and goal, Or seek cost leadership, or gain product differentiation advant