论网络经济中消费特征及消费心理分析（Analysis of consumption characteristics and consumer psychology in network economy）.docVIP

论网络经济中消费特征及消费心理分析（Analysis of consumption characteristics and consumer psychology in network economy） Network economics, network consumer, consumer psychology, network marketing Abstract: at present, the main characteristics of Chinas online consumers can be summed up as follows: male Internet users are more; online consumers are still mainly young people; the number of Internet users with lower educational background is increasing. The network consumers manifested in online shopping consumer psychology consumer satisfaction is higher, the pursuit of personalized consumer psychology; psychological pursuit of affordable prices; the pursuit of fast and convenient psychology; interest of children psychology etc.. Network economy refers to all economic activities based on the modern communication network and the information network formed by the computer network. It not only refers to the rise of the computer as the core of the information technology industry and the rapid growth, including the rise of the modern computer technology as the foundation of the high-tech industry and the rapid development, including due to the promotion and the application of high technology caused by traditional industries, the traditional economic sectors profound revolutionary change and leap the development of. Therefore, the network economy is not a purely fictitious economy that is independent of the traditional economy and is completely opposed to the traditional economy. It is actually a kind of advanced economic development based on traditional economy and promoted by modern information technology with computer as its core. Twenty-first Century is the rapid development of Chinas network economy, network economy with the irreversible tendency, which greatly promoted the development of society and economy in our country, the change of the ideas and ways of working and living habits change. Online shopping and online sales have become a common thing in peoples daily life, Internet use