GE的集团化经营战略（GEs collectivization strategy）.docVIP

GE的集团化经营战略（GEs collectivization strategy） Group operation strategy of GE Group management has two meanings, one is the group has many fist industry, their respective different nature of the business, and basically do not, but they are under the same banner; the two refers to a group of leading industry and several related auxiliary industries, in order to make the enterprise bigger and stronger the business chain, companies take the initiative to further split, let each chain between the implementation of virtual market management. There are differences between these two meanings of collectivization, but they are also related. The latter has done a good job in the virtual market operation, and the original weak part of the chain can grow and grow up, which is of great benefit to enhance the overall strength and risk resistance capability of enterprises. No matter what kind of situation, group management requires higher quality of enterprise managers, which requires us to re plan and design business processes within the enterprise. And in this regard, the United States GE companys approach is worth our reference. GE after more than 100 years of development, from small to large, from a single lamp electric appliance manufacturing company developed into a set of comprehensive multinational manufacturing industry and financial industry in one of the management mode has also undergone a process from simple to complex. When Welch was elected in 1981, the board of directors of GE company chairman and President, he faced the company consists of 64 business units, from the top to the bottom of a total of five management levels, large institutions, many levels, the companys strength is difficult to form a fist, and carry out the decision-making process is complex and procrastination, need changing the market competition has not. After taking office, Welch carried out a series of reforms to the companys internal management and management system. The first is to streamline the