建立战略驱动的组织变革能力(节选)管理(Establish strategic driven organizational change capability (excerpt) management).docVIP
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建立战略驱动的组织变革能力(节选)管理(Establish strategic driven organizational change capability (excerpt) management)
建立战略驱动的组织变革能力(节选)管理(Establish strategic driven organizational change capability (excerpt) management)
Author: PRTM management consulting (PRTM) this article published in the Shanghai state
Change and change management, for modern enterprises, is no longer a strange topic. How to maintain the competitiveness of enterprises in a changing business environment, enterprises need to continue to change. Therefore, enterprises and groups in the business environment now consider not whether companies need to change, but how to improve organizational change capability.
Organizational change model
With the continuous improvement in technology and management, participate in global operations and the degree of competition is also more and more high, enterprises need to consider a new organization change mode, this mode from the business strategy to consider the enterprises operation strategy and to consider how the business and operation strategy in the implementation of it, can be divided into the three modules (see Figure 1):
Module 1: business strategy defines the location and differences of enterprise selection, that is the focus of products and services, the source region and the core target customers and the enterprises competitive advantage, at the same time for the level of the companys goal, which also includes the option to enter or exit the industry; these objectives are reflected in the strategic choice of enterprises.
Module two: business strategy explains how enterprises value chain operation by setting the main objectives of the enterprise and improve the path to achieve the business strategic goals of the enterprise, can be considered from three main aspects: the innovation of products and services; supply chain management and customer lifecycle management.
Module three: no matter what kind of capabilities need to be implemented in the enterprise, there is no strategic implementation, business strategy and operational strategy defined in various objectives, can o
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