户外广告与城市形象（Outdoor advertising and city image）.docVIP

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户外广告与城市形象（Outdoor advertising and city image）.doc

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户外广告与城市形象（Outdoor advertising and city image）

户外广告与城市形象（Outdoor advertising and city image） The influence of outdoor advertisement on city image and Its Countermeasures Mao Jun sun [reduce font] [increase font] Abstract: outdoor advertising as an important part of the image of the city, with its rich connotation, his value is not only to promote the product, the more important is a kind of culture, he embodied a kind of style, there are inseparable relations between the city and the construction of the image of him. This paper discusses the outdoor advertising image of the city, favorable to the positive side of the negative side, and through the analysis and understanding of the impact of outdoor advertising on the citys image came out some ways to upgrade the overall image of the city, how to make the outdoor advertising is conducive to social harmony, to promote the social construction of favorable measures. Key words: outdoor advertisement; city image; cultural environment 1, outdoor advertising has a positive and positive influence on the image of the city 1.1 outdoor advertising is the image of the city menlian 1.1.1 outdoor advertising uses the aesthetic aspects of the image of the city, in daily life, outdoor advertising in different forms to people with visual impact, and at the same time to bring people the enjoyment and pleasure. When a unique shape, bright color of the outdoor advertising appeared in sight, his beautiful out of the full performance, whether it is stationary or mobile advertising advertising can make people feel the existence of the United states. At this point, outdoor advertising is not just the role of the media, people are more willing to treat him as a city of art can be presented. Effect of 1.1.2 outdoor advertising using psychological aspects of the image of the city a good advertisement to attract audience attention at the same time, also consider many other factors, such as the audiences emotions, cultural background and so on. So advertising is can influence and change atti