买手模式与zara品牌运营案例解析（Buyer model and Zara brand operation case analysis）.doc

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买手模式与zara品牌运营案例解析（Buyer model and Zara brand operation case analysis）.doc

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买手模式与zara品牌运营案例解析（Buyer model and Zara brand operation case analysis）

买手模式与zara品牌运营案例解析（Buyer model and Zara brand operation case analysis） Buyer model and Zara brand operation case analysis.Txt Buyer model and Zara brand operation case analysis Cut% Si phase 0 fans The 1 floor Founded in 1975, Spains ZARA brand, which belongs to one of the many brands of Inditex group, is ranked third in the world ranked first in Spain clothing retailers, in 56 countries around the world, set up more than more than 2000 of the clothing chain, ZARA HO scale, completely inferior to the first Dalian lock brand GAP, and its 2004 the interest rate is more than the GAP 3.5%, its success depends on the cause, perfect business model: buying clothing business model! Mr. Wang Shiru, founder of clothing buyers operation mode, accepted the operation mode reform of groups clothing brand buyers under the Inditex group in 2000. Inditex Zara Pull and Bear group, Massimo, Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddys Class of nine apparel retail brands, of which Zara is the most famous of the nine brands, Inditexs flagship brand. Its brand groups are located in different market positioning and operation of different markets, among them, Zara is one of the most close to the buyers brand. Then, clothing enterprises, buyers, operating mode of restructuring, from what aspects of the enterprise?. Through the case of Inditex groups restructuring operation, we can directly see the process of reforming the buyers operation mode and the process of buying and selling clothing enterprises. First, training buyers groups In the purchase operation mode of restructuring, the first need to do is to buy the company to do specialized purchasing operations training. This is for Zara, the brand more than 200 professional designers are required to carry out the training of buyers. According to the professional knowledge and operational experience of these designers, first of all, standardize the operation of information, ditch consciousness. The design of apparel products is