从荣事达到荣事达 Royalstar的转型之路（From Royalstar to Royalstar Royalstar in the transformation of the way）.docVIP

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从荣事达到荣事达 Royalstar的转型之路（From Royalstar to Royalstar Royalstar in the transformation of the way）.doc

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从荣事达到荣事达 Royalstar的转型之路（From Royalstar to Royalstar Royalstar in the transformation of the way）

从荣事达到荣事达 Royalstar的转型之路（From Royalstar to Royalstar Royalstar in the transformation of the way） Throughout the white home appliances industry, Siemens, Electrolux, LG, Panasonic and other joint ventures, step-by-step approach, the local brand is slightly inadequate. And after the disastrous Rongshida, after 2002-2003 years of two years of successful brand transformation, and a variety of marketing means of innovation, a number of operating indicators have broken the best level of history, it is commendable. In the five years of 1997-2001, it was a rongshida eventful period. So far, the situation remains vivid: At the end of 97, three senior executives from the sales company all stepped down, the sales and marketing work is under the control of two different vice presidents; in 98, a joint venture between Mattel and Mattel was established, the Rongshida joint venture company, the second Chen (referring to the Chairman and former vice president of sales), was increasingly intensified; at the end of 99, Sino-U.S. joint venture with Sanyos joint sales company formally separated, the marketing system from top to bottom to conduct a large-scale personnel adjustment; Early 00, the United States fully take over the joint venture company, and directly to the President, Executive Vice president, vice president of sales, marketing vice president and other senior executives; at the end of 01, the United States was poorly run, retreated all managers and declared that it would sell 50.5% of its holdings; After the U.S. retreat, leaving behind 130 million of the huge losses, all staff panic, both for the company and its own future concerns. Where will Rongshida go? Whos going to clean up the mess? Can you regain the old mountains and rivers? These questions follow! At this time, a large number of local Rongshida people will be stepped, take up the responsibility of the management joint venture. They have a bitter experience, decided: to completely change the years to ignore the we