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会员体验准则(Membership experience guidelines)
会员体验准则(Membership experience guidelines)
Website experience refers to the use of network features to provide customers with a sound network experience, improve customer satisfaction, and thus establish a close and sustainable relationship with customers.
Classification of web experience
1, sensory experience: presents the audio-visual experience to the user, emphasizes comfort.
2, interactive experience: presented to the user operating experience, emphasizing ease of use / availability.
3, emotional experience: presents the psychological experience to the user, emphasizes the friendliness.
4, browsing experience: presents the experience to the user browsing, emphasizes the attraction.
5, the trust experience: presents the trust experience to the user, emphasizes the reliability.
76 experience points of website experience
First, the sensory experience: presents the audio-visual experience to the user, emphasizes the comfortableness.
1., design style: in line with the target customers aesthetic habits, and have certain guidance.
Before designing the website, it is necessary to define the target audience and analyze the aesthetic preferences of the target customers, so as to determine the overall design style of the website.
2. website LOGO: make sure logos space is protected, and make sure the brand is clearly displayed without taking up too much space.
3. page speed: normally try to make sure the page is open in 5 seconds. If its big
The portal must consider the North South interoperability problem and make the necessary stress tests.
4., the layout of the page: focused, primary and secondary clear, illustrated. In combination with the marketing goals of an enterprise, place the most sales force information of the target customers interest in the most important position.
5. page color: with the brand overall image of unity, the main color + auxiliary color does not exceed three colors. Ensure the viewers browsing comfort with proper color, brightness, and brightness.
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