低成本整合（Low cost integration）.docVIP

低成本整合（Low cost integration） Taiji group to introduce international diet pills sibutramine hydrochloride (commodity name Qu Mei), in the weight loss market to drop a blockbuster, attracted many attention. Trimebutine, became a synonym for weight loss, Trimebutine, became the most popular brand in the slimming drug market. After the sale of the United States sold a Lu Ling, 2001 sales amounted to 400 million yuan, 6 consecutive months in the first drug retail, making all opponents embarrassed. The company took over the song United States brand Comprehensive integration promotion, is in the U.S. sales rapid promotion period. This article describes its Shanghai market promotion drip, as the song Mei Brand promotion corner, in order to Shan readers. Shanghai market has been a lot of weight loss brand of the battleground, there is a Shanghai people get the world momentum, which is related to the geographical location of Shanghai, but also with the Shanghai market for weight-loss products of the trend model role. Trimebutine 1999 into the Shanghai market, as a new product, brand, in the absence of the original consumption of the basis of the conditions, how to maximize expansion? How to establish a strong brand structure, is a very important issue, this problem to solve the good or bad, directly related to the survival and development of the brand. At that time the Shanghai markets weight loss brand, roughly can be divided into the following: First, the import, high price, weight loss products, including the United States V26, and so on, these products are expensive, can buy in the weight loss market pyramid tips consumers; second, the joint venture or domestic weight loss products, these products are relatively high prices, to Shanghai Roche Pharmaceutical Factory production Saini can be represented, before we arrive in Shanghai, this product has already stabilized to do the position of the eldest in Shanghai weight loss market, and far away from other competitive brands