五、The ad council at a glance.docVIP

五、The Ad Council at a Glance You may not immediately know us by name, but you do know us. For 59 years, the Ad Council has created timely and compelling public service messages for our nation. Our slogans and characters are more than memorable — they raise awareness, inspire individuals to take action, and save lives. The following results testify to the power of the Ad Council’s messages to make lasting and positive social change: ●Smokey Bear and his famous words of wisdom, “Only You Can Prevent Forest Fires,” are recognized by 95% of adults and 77% of children. Launched in 1944, the Smokey