小区推广 敢问路在何方（Where is the road area promotion）.docVIP

小区推广 敢问路在何方（Where is the road area promotion） I. Changes Residential district promotion is one of the common promotion methods in building materials industry. However, due to the increasingly fierce competition in the positional warfare and the trend of the times, the difficulty of the operation is increasing: 1. National hardcover room policy implementation, developers unified procurement, unified decoration, residential promotion target group loss. 2. Domestic cities, especially in Beijing, Shanghai, Guangzhou and Shenzhen, are becoming more and more standardized in the management of high and medium property projects. 3. The long-term promotion activities to develop residential property management or sales office staff smart consciousness, a few years ago is gone, the enterprise in the area of residential property promotion, sales department or personnel to apply to petty, March, but with the increasingly fierce competition in small area, Party A (or residential property sales offices) requirements are also rising, the so-called Yuhenantian, residential promotion cost more and more high, become chicken ribs in the eyes of some manufacturers or merchants: tasteless gesture. 4. In addition, the owners are increasingly resistant to district promotion. One is the area promotion owners are accustomed to make promotion dazzling visual fatigue, on the other hand, many areas of promotion in some improper behavior into van owners privacy: for example, too many single page home, false promises too much, too many telephone harassment, interference the normal life of the owners. Two, short board Of course, according to the authors observation, enterprises in the district promotion or counseling dealers for residential promotion, but also more or less problems, mainly in: 1. The companys district promotion policy should be extended to promote it. For example, screenings, scale, meet the inspection company leaders, muddle along. Why is it possible for the business staff in the