ppg陨落曲线（PPG fall curve）.docVIP

ppg陨落曲线（PPG fall curve） B2C never lacks myth! Once again, the comet has created a new brand of success - the PPG. No store, no middlemen, no factories, no barriers, the direct introduction of the garment industry in Shanghai over Halleys comet, but can not withstand their aggressive counterparts, frivolous competitive strangulation, questioning and public opinion has always been to all consumers and partly hidden and partly visible, giving the sense of a bright industry waste after March 2010, the comet like PPG light direct radical, after 4 years of tortuous and brilliant 5 months, finally fall in Shanghai! Battle of the first World War In 2005, a blue shirt (Lands End) marketing experience Shanghai Ji Young Li Liang decided to learn from the American blue B2C model, home business. This copy of Land s Oxford breakthrough Before Li Liang created the PPG, , and and a number of e-commerce sites to rise rapidly, B2C (Internet Marketing) the domestic famous brand clothing raging like a storm, YOUNGOR (Youngor) and B2C planning model. Li Liang decided to make a quick, grab. After comparing the characteristics of the clothing industry, Li Liang decided to focus on mens shirts. Mens shirts are not as fussy and expensive as other clothing. This is the blue jersey experience, Li Liang has hundreds of times. Li Liang knew that in the majority of the staff of the American IT company to engineers, executives, small and ordinary clerk, are in the habit of wearing the Oxford shirt, influenced by popular in Europe and the United States, many people in China also on the Oxford shirt are compared Chinese consumer psychology, PPG decided to Oxford shirt as a breakthrough the main concept of Oxford textile. In order to attract China consumers interested in purchasing PPG, in the blue mail order catalog data, carefully selected for PPG product picture and presentation, and then handed over to the photography and design companies, copy, perfect copy and copy, not only saves the cost o