xx花园销售策划建议书（XX garden sales proposal）.docVIP

xx花园销售策划建议书（XX garden sales proposal） Proposal for sales planning (Draft) Catalog First, the impact of macroeconomic policies on us Two. Environmental analysis Three, XX garden design concept (discussion paper) Four, advertising appeals Five, the current sales can be promoted Six, sales promotion Seven, apartment sales Eight, XX city shops apartment bundled sales Nine, buy Ten 、 sales site improvement Eleven 、 sales staff training First, the impact of macroeconomic policies on us Six states: June 7th, the Ministry of Construction announced the State Council on promoting the healthy development of the real estate industry six views.. Chinas real estate market will be vacant rate is high, because the supply structure problems, inadequate supply of effective, ineffective supply is too large. Six of the most significant impact on the real estate business, with simple words expressed as apartment layout proportion (more than the total area of 90 square meters (70%); credit financing development projects of its own funds ratio is less than 35%); low limit high (strictly limited low-density housing advice); limit down (strictly control large-sized apartment housing development); no store uniform discharge (beyond the contract for one year did not start, idle land fee collection). Vacant commercial housing for more than three years, the banks may not accept it as collateral. Two. Environmental analysis Piedmont Road has three similar projects, XX villa, XX, XXX 1, compared with XX, the advantage is that the density is low, the disadvantage is that the popularity is not strong, supporting is not neat 2, compared with the XXX, the advantage lies in the natural condition is good, the inferiority lies in the design idea and the product grade is insufficient 3, compared with XXXX, the advantage lies in large scale, low density, disadvantage is that natural resources propaganda is not good enough Three, XX design concept (discussion draft) The design concept of atmosphere, extrav