分析中国平安的企业文化（Analysis of China Ping Ans corporate culture）.docVIP

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分析中国平安的企业文化（Analysis of China Ping Ans corporate culture）.doc

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分析中国平安的企业文化（Analysis of China Ping Ans corporate culture）

分析中国平安的企业文化（Analysis of China Ping Ans corporate culture） I. enterprise background Ping An insurance (Group) Chinese Limited by Share Ltd is the first to Chinese insurance as the core, diversified financial services financial securities, trust, banking, asset management, enterprise annuity as one of the compact, efficient and diversified large financial services group. The company was founded in 1988, headquartered in Shenzhen, respectively in June 2004 and March 2007, has been listed on the Hongkong stock exchange and Shanghai stock exchange; Chinese Ping An Life Insurance Limited by Share Ltd set up under (Ping An Life), Chinese Ping An Property Insurance Limited by Share Ltd (peace), Ping an endowment insurance Limited by Share Ltd, Ping An Asset Management Co, Limited by Share Ltd, Ping An health insurance, a subsidiary of Ping An insurance China overseas (Holdings) Co. Ltd., Ping An Trust investment limited liability company (Ping An Trust) and Shenzhen city commercial bank. Among them, Ping An Trust Company holding Ping An Securities Co. Ltd., Shenzhen City Commercial Bank, Ping An bank holding limited liability company, Ping An overseas company holding Ping An insurance Chinese (Hongkong) Co. Ltd. and China ping an asset management (Hongkong) Co., ltd.. The company has nearly 210 thousand sales staff and more than 5 official employees, all branches and marketing services at all levels of more than 3000. By December 31, 2006, according to the international financial reporting standards (IFRS), the total assets of the group were RMB 494 billion 309 million yuan, and the total equity was RMB 47 billion 750 million yuan. According to Chinese accounting standards, the total assets of the group is 441 billion 791 million yuan, and the shareholders equity is 36 billion 668 million yuan. In March 9, 2007, the company had a market capitalization of more than HK $300 billion, ranking 66 in global financial institutions. Two, enterprise achievement 1) in April 2007, For