are banks ready for the next generation …（银行准备好了下一代u2026）.pdfVIP

Are Banks Ready for the Next Generation Customer? September 2010 A Survey Report on Gen-Y Banking by Efma and Oracle Financial Services Are Banks Ready for the Next Generation Customer? Contents Executive overview 4 Banking with Gen-Y – why are they important and 9 what are they looking for? Survey results and analysis 19 Banks with Gen-Y strategy and presence