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E-Business Strategies, Inc. June 2002 RESEARCH INSIGHT Boingo Wireless: 802.11b Wi-Fi Aggregator Business Model Analysis Imagine this: you plop down at a table in your favorite coffee shop, flip the power switch on your laptop computer, a click here, a click there, and youre communicating with others or surfing the Web - without any wires. This is not a scenario from the future; its Wireless Fi- delity – a phenomenon commonly known as Wi-Fi. Wi-Fi aggregators represent a new breed of companies. This case study lays out the differ- ent facets of a Wi-Fi aggregator’s business model. In particular, we examine a leading ag- gregator called Boingo Wireless. At the end, we challenge the reader to think of what they would do if they were running this company and how they would position it for success. Case Highlights: • Wi-Fi or Guerilla Networks is one of the hottest phenomena in mobile technology to- day. As mobile operators around the world struggle with making the transition from 2G to 3G or “third generation” technology, this wireless technology is quickly filling the customer need for mobile access to the Internet. • Boingo Wireless is a provider of Wi-Fi services, enabling access to the Internet via wireless Local Area Networks (wLANs) located in various “hotspots” across the coun- try, such as airport lounges and cafe