business management in the age of enterprise …（企业管理时代的企业u2026）.pdf

Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You An Oracle Thought Leadership White Paper December 2008 Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You Executive Summary 3 Introduction 3 Changes to Society 5 Open Access to Information and Technology 6 Create a Culture of Participatory Management 7 Provide Constant Feedback 7 The Impact of Demographics on the Business Model 8 Business Evolution 10 Customer Self-Service 10 Expanded Sourcing 11 Co-Creation 12 Business Evolution 13 Advances in Technology 15 Centralized Content or Information Management Systems 16 Native Collaboration Services 17 Enterprise Applications Connected to the Enterprise 2.0 Platform... 17 The Value of Context 17 Oracle’s Solution for Enterprise 2.0 18 Ensuring a Positive Return on Investment 19 Call to Action 20 Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You Page 2 Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You EXECUTIVE SUMMARY In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enter- prise 2.0 platform, and highlight the transformational abilities of such a platform.