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change management and …(变更管理和u2026)
C H A P T E R 2
CHANGE MANAGEMENT
AND ORGANIZATIONAL
DEVELOPMENT
D E V E L O P M E N T S I N C H A N G E
M A N A G E M E N T
When considering the drivers for organizational change it
has to be said that nothing remains still in the world of
business. The rate of change that companies face has
continued at an increasing pace over the last 50 years
through advances in technology since the 1960s and more
recently through the globalization of supply chains. While
18 E S S E N T I A L T O O L S
historically change did occur this was generally focused
on alignment with customer demand and technological
advances in production techniques and was usually
addressed by incrementally stepped change. As the rate of
change increased so the gap widened between global com-
petitors necessitating more extensive change management
plans and longer implementation lead-times. Such planned
major change is often an infrequent action and part of a
larger organizational realignment either through incremen-
tal drift of lagging behind others or the need for a more
large-scale change driven by evolution or revolution.
All organizations are destined therefore either to
perish through business failure from being left behind by
the competition or to accept that undertaking change is
a natural part of business life in order to keep in line
with the need for improvements or customer or fashion
demands. Even where organizations are engaged in their
own change derived from incremental improvements this
can often be behind that demanded by the
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