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Microworlds as the locus of consumer education in financial advisory services Completed Research Paper Peter Heinrich Mehmet Kilic University of Zurich University of Zurich Binzmühlestr. 14, 8050 Zurich Binzmühlestr. 14, 8050 Zurich peterhe@ifi.uzh.ch kilic@ifi.uzh.ch Gerhard Schwabe University of Zurich Binzmühlestr. 14, 8050 Zurich schwabe@ifi.uzh.ch Abstract The complexity of financial matters and the financial illiteracy of clients prevent s informed financial decision making in current financial advisory services. We propose a novel approach to improve this situation: The advisor integrates small learning episodes directly into the service encounter. These learning episodes are implemented using the concept of explorative learning and microworlds, i.e., small self-contained simulations. The resulting prototype is called FinanceWorlds.” An evaluation reveals that the system significantly improves client knowledge compared to traditional paper- based explanations. The paper contributes the generic principles underlying FinanceWorlds design to the knowledgebase on consumer education in financial (and other knowledge intensive) services. It thus supports practitioners in designing tomorrow’s advisory encounters. Keywords: Financial advisory services, Con