城龙花园裙楼商铺营销策划案（The city of dragon garden stone shops marketing plan）.doc

城龙花园裙楼商铺营销策划案（The city of dragon garden stone shops marketing plan） The city of dragon garden stone shops marketing plan Catalog I. Basic Survey of the project Two 、 SWOT analysis of the project (1) advantage points (two) limitations; (three) threat point (four) opportunity points Three. Business model analysis: (1) comprehensive business model; (two) theme business model; (three) professional business model; Four, the overall positioning of the project (1) positioning of project management; (two) price fixing; (three) customer positioning Five, marketing (I) promotion theme (two) project image package; (three) overall publicity strategy; (four) sales strategy The city of dragon garden stone shops market positioning and marketing strategy I. Basic Survey of the project The city of dragon garden is located in the center of Longgang city dragon dragon Avenue and Fuk Road Interchange, a total area of 50 thousand square meters, total construction area of 110 thousand square meters, is divided into four phases of development, currently has one or two. The stone shops there are 35 rooms, a total area of about 1944.35 square meters, at present basically vacant shops. Two 、 SWOT analysis of the project Although the project location is excellent, but the reality there are some factors that influence the image of the project, as well as the stone shops in unsalable condition. Therefore, only when we fully realize the advantages and disadvantages of the project and give full play to its advantages, is the key to the success of this project in the latter part of the marketing process. (1) advantage point (S): 1, the current program more convenient traffic, land at Kowloon City Road and long road intersection; 2, the project is located in the center of Longgang City, a golden area, promising development prospects; 3, the project is now on the floor, to meet some of the use of their own businesses that is buy and use demand, reduce buyers home risk; 4, shops 5.4 meters high, with