净推介率如何帮助企业企业培训实现持续盈利（How does net recommendation rate help enterprises and enterprises to achieve sustained profit）.docVIP

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净推介率如何帮助企业企业培训实现持续盈利（How does net recommendation rate help enterprises and enterprises to achieve sustained profit）.doc

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净推介率如何帮助企业企业培训实现持续盈利（How does net recommendation rate help enterprises and enterprises to achieve sustained profit）

净推介率如何帮助企业企业培训实现持续盈利（How does net recommendation rate help enterprises and enterprises to achieve sustained profit） According to a survey by Bain (Bain Company), only 22% of the big companies in the world have sustained real growth during the 1994-2004 year period, but the average annual growth rate is only 5%. Continued profitability is the dream of many multinational companies around the world, yet they are mired in bad profits, and net referrals are helping them return to the track of sustained profitability. Net referral rate and bad profit For most enterprises and consulting organizations in China, user satisfaction research has been deeply understood and widely used, but the net NPS rate (Net Promoter Score) is still a very strange concept. Abroad, net referral rates have proven to be an effective tool to help companies improve customer relationships, achieve good profits and sustain profitability. The net rate of promotion is Fred ? Reich, over the years of its customer loyalty research summary and sublimation. Fred ? Reich harder was regarded as one of the advisory magazines 25 most influential consultant, he became Bains partner in 1982, is the founder of Bain company customer loyalty service. In his latest book, the ultimate issue, he discusses in detail the concept of net referral rates and their successful applications. The concept of net referral rate is very easy to understand and use. Based on a brand or product user research, according to the user recommended users will be divided into recommended users (Promoters), negative type (Passively satisfied) user satisfaction and user type (Detractors). Then, according to Fred ? Reich Haardes theory, the proportion of minus detractors recommended by users accounted for the proportion of the difference is the net promotion rate, so the net rate of promotion formula can be expressed as: NPS = P - D. From the net promotion rate of companies can be seen, the net promotion rates not only consider the positive