从金龙鱼的成功看市场营销（Looking at market marketing from the success of Arowana）.docVIP

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从金龙鱼的成功看市场营销（Looking at market marketing from the success of Arowana）.doc

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从金龙鱼的成功看市场营销（Looking at market marketing from the success of Arowana）

从金龙鱼的成功看市场营销（Looking at market marketing from the success of Arowana） See from the marketing.Txt arowana success is a mountain fox, you told me what all, standing in the place nearest to you, look you smile to others, even if the heart is all the pain just to put your every act and every move a panoramic view. Dazzling white, let me understand what is pure damage. Looking at market marketing from the success of Arowana What is the success of arowana? What experience can we draw on from its success? This article for your detailed analysis. 1., before the listing of soft text communication strategy Golden dragon fish second generation blending oil on the market, and to 1+1+1 concept to the market. How to translate this abstract concept into an acceptable and understandable way for consumers, TV commercials, graphic activities, media activities, etc. Finally, arowana chooses the way of soft text. Arowana soft outline Stage 1: July /8 months Publicity theme: more healthy arowana, second generations of blending oil, new listing Target customers: arowana existing users Promotional objectives: establish value perceptions of new products Soft introduction: 1, health is no longer a secret Huang Tai Li Tai chat together, Huang too mysteriously and Mrs Lee said: do you know? The World Organization says human nutrition dietary fatty acids the best proportion is 1:1:1, many peoples diet collocation methods are not correct, the nutrition structure is not up to the best standard. Li very cheerfully said: this problem I have solved, health is no longer what secret. The second generation of arowana is made from this standard, and this is what our house eats every day. 2, fall in love with the picky woman of the blend oil A fussy housewife who is critical of the size and the size of her life. Buying oil requires not only a good brand, a good taste, a first-class quality, but also a healthy balance of the body. After picking her right hand, she finally bought the second generation of