休闲食品企业如何突围（How to break through leisure food enterprises）.docVIP

休闲食品企业如何突围（How to break through leisure food enterprises） As we all know, although the snack food industry is in a period of rapid development, however, the whole industry has entered a stage of fierce competition, which is mainly reflected in three aspects: First, industry homogeneity: as the leisure food industry to enter the threshold is not high, the enterprise fixed assets investment is relatively small, so many capital into the snack food industry, intensified the competition; at the same time, all kinds of leisure food serious homogenization, the price war after another, all kinds of promotions, more abundant leisure food varieties with increasing, increasing consumer choice, enterprise competitive pressure; Second, market segmentation stage: industry segments, new product categories continue to emerge; for example: the candy industry has been from the past hard candy, toffee dominated development as functional sugar, sugar, chocolate and other gel sub category coexist, and with the market structure differentiation, confectionery market has gradually been subdivided into unit market more smaller, the competition pattern presents multi category coexist; continuous subdivision of the market, to the leisure food business challenges; Third, the rise in the cost of the enterprise have enemies in front and rear: for example, in recent years, bakery products raw material oil, sugar, flour, egg full price, cost pressures make a lot of small and medium-sized enterprises unprofitable and be eliminated in the competition, other types of leisure food also face the rising cost of profit reduction problem. Facing the leisure food industry so predicament, our small and medium-sized snack food enterprises how to break through it? First, innovation from the marketing model The essence of marketing is to adapt to and guide the changing needs of consumers. Its model should have been changeable, and it is impossible for a model to adapt to all products. With the rapid developmen