乱拳打败老师傅 试论粗放型市场阶段的营销思路（Beat fist and defeat the teacher -- on the marketing idea of extensive market stage）.docVIP

乱拳打败老师傅 试论粗放型市场阶段的营销思路（Beat fist and defeat the teacher -- on the marketing idea of extensive market stage） One, follow the rules, not the moment, ignorance fearless; This is the most basic operation principle in the extensive market stage, and is the core marketing idea. In this stage, enterprises need to have buanpailichupai courage, the characteristics of the market environment and consumer behavior, traditional marketing theory, according to the actual situation of the market, grasp the market opportunity, develop in line with the characteristics of the market marketing strategy. China emerging private brands and international brands such as Procter Gamble, lux competition, is one of the most magnificent picture of the market China market that year, Onie and Tianyuan Hok Bi to the classic marketing theory as a weapon, a confrontation with the Procter Gamble, Alex, Onie even found the world famous Ogilvy Inc as the advertising agency, the retreat, and SLEK but the miracle in Onies retreat in a rise, at the same time to HOUDY, LaFang, white as the representative of the Guangdong Daily Chemical Corps also followed the market impact of Procter gamble. If the analysis from the pure marketing point of view, Onie advanced and powerful brand operation seems to be no reason for the failure of Shulei, LaFang and other brands of extensive marketing strategy has no chance of success -- even when P G brand managers all think so. The result, however, is surprising and puzzling. In fact, the reason is very simple, the key to success is the difficulty to accurately grasp the characteristics of extensive market stage, compliance and not well behaved established suitable marketing strategy, to succeed. When is the time, Chinese mass consumer behavior far has not yet reached the level of consumption of the brand, the market competition is relatively single, many advertising based, channel environment is simple, it is the mode of modern channel market is beginning to sprout, di