促销实战（Promotional actual combat）.docVIP

促销实战（Promotional actual combat） Promotion actual combat.Txt, if has the next life, must make a tree, stands eternal, does not have the sad posture. Half in the soil, quiet, half in the wind flying, half fall cool, half bathed in sunshine, very silent, very proud, never rely on never looking for. There are many ways to promote sales, and the price war is a means of promotion for many businessmen. However, there must be some tactics and skills in price war. The price is always an effective hand to regulate the market. It is one of the most powerful tools in the shop opening and promotion of the terminal, and is one of the most direct and effective ways to stimulate the consumers. Price movements has become a marketing battle is a double-edged sword, it can conquer the enemy, may also hurt yourself. Therefore, it is necessary to make a deep analysis and Research on the style, essentials and action skills of price moves. The author summed up the past marketing experience, the general will be the main points of its operations are summarized as follows: The main form of the 1.1 moves Price moves, according to the impact of shops operating commodity factors, including special offers, self pricing and other two categories. 1) special offer, also called the goods on sale, sale, sale, bargain, discounts and other concessions, is the manufacturer or shop operators by reducing the normal price of products, to provide consumers with economic benefits, so as to promote a promotional way for consumers to buy. There are two specific methods: seasonal special promotions, a series of special promotions. Seasonal special promotions are divided into light and strong two quarter promotions. The purpose of off-season promotions is simple, that is, to stimulate customers to buy the frequency, use of discounts, discounts to improve turnover; season promotion is aimed at improving and breaking the previous sales record. In the customer into the shop, moved his heart, and then affect his bra