做品牌没有捷径（Theres no shortcut to branding）.docVIP

做品牌没有捷径（Theres no shortcut to branding） There are no shortcuts to branding Yujianzhong In recent years, along with the brand value ranking, let China entrepreneurs are increasingly jealous, more and more excited. Lets take a look at the top 10 list of Chinese brand value in 2007: Brand, enterprise name, brand value (100 million yuan) Haier, Haier Group Company, 702 Lenovo Legend Group Limited 470 Hongta mountain Yuxi Hongta tobacco (Group) Co., Ltd. 469 Wuliangye Sichuan Yibin Wuliangye Group Co., Ltd. 338.03 First automobile China First Automobile Group Corporation 337.10 TCL TCL group, Limited by Share Ltd, 336.66 A group of beautiful America 272.15 Changhong Sichuan Changhong Electronics Group Co., Ltd. 271.66 KONKA Konka Group Limited by Share Ltd 150.12 Qingdao Tsingtao Brewery, Limited by Share Ltd 125.77 So, whenever entrepreneurs, talk about brand building, brand building....... Brands seem to be a panacea. To my consulting business, those bosses raised most is: Yu teacher, how to quickly raise the brand? Is there a shortcut? Where are there so many shortcuts? Entrepreneurs, first of all, your product quality to do a good job, your channels do a good job! View 1: there is no good products, there is absolutely no good brand! As we know, the first place of product and 4P is the core of 4P. You just think about branding, but not about product quality. In the end, you cant give consumers a reason to be loyal. Consumer loyalty to the brand first lies in the perception of your product. Consumer awareness of the brand, the first to produce perceptual knowledge, this is the most shallow level of understanding. Such as whether the product packaging is exquisite, whether the trademark is beautiful, all belong to perceptual knowledge; Secondly, rational cognition; cognition on the quality of the product after use, including the function of the product, to bring their own interests, evaluation of the product is satisfactory, it belongs to the rational cognition, this is