五谷道场的坠落轨迹（The falling track of the grain court）.doc

五谷道场的坠落轨迹（The falling track of the grain court） Grain Dojo was launched in November 2005, and in 2006, the total sales reached 500 million yuan more rapidly in China. It topped the list of Fifth Chinas growth enterprises 100 at the end of the year. But unfortunately, its growth is like the tide, as soon as possible to go, and eventually because of funding strand breaks and deep predicament, can not escape the fate of being acquired. In contrast, wugudaochang development path from rapid growth to the rapid decline in the US, distraught at the same time, we should also reflect on and learn a lesson. A long dream At the end of last century, Hebei Xingtai Mr. Wang Zhongwang venture in his hometown of Longyao County, founded Hebei Wang Food Co. Ltd., is the predecessor of Zhongwang group. At the time, however, Wang Zhongwang was hard to show off because the local star entrepreneur was not his, but Mr. Fan Xianguo, the boss of Hualong. According to a fortune magazine reporter interview Mister River Primary Zhongwang group in Henan area of Hualong Wang revealed that privately unconvinced. Market rumors, Wang is doing the earliest product named three Prince instant noodles, a very important reason is that: three Prince Na Zhas nickname, Na Zha capture dragon. The Dragon means Hualong. But, the main products of Zhongwang group, the main low-end, but lack of funds, so Wang Zhongwangs escape the dragon dream has been difficult to achieve, is very far, but the Hualong group is bigger and bigger, even among the top instant noodles. In order to get out of trouble, Wang Zhongwang began to seek cooperation partners, in December 26, 2003, Wang Zhongwang won the Tianjin International Food Co., Ltd. 300 million yuan yuan injection. In the middle of 2004, Wang Wang decided to create a new brand, in order to realize products from low-end to high-end extension, but in the joint venture partner Kangshifu rather than a culture with their rivals, the king decided to say goodbye to paranoia