小磨香油的全方位市场调研（The full range of sesame oil Market Research）.doc

小磨香油的全方位市场调研（The full range of sesame oil Market Research） The marketing planning based on sesame oil the full range of market research, find the core problems which restrict the development of sesame oil enterprises, find out a method to solve marketing problems, get professional consultants for advice, so as to determine the improvement direction of the audit business philosophy is in accordance with the laws of science development Chinese food industry. Sesame oil market analysis includes industry status analysis, consumer analysis, eighteen edition sales channel analysis and competitor analysis etc.. Analysis of sesame oil industry (1) market status of the industry; (2) market capacity of such products; (3) industry market structure; (4) market prospect of the industry; (5) development trend analysis and so on. Two, analysis of sesame oil consumers (1) think the best brand of this kind of product; (2) buying the most brands; the reason; (3) do you know the brand of our company?; (4) what is the brand image of our company?; (5) scoring the overall brand image of the company; (6) brand image market analysis Analysis of three, sesame oil consumption demand (1) buy the main brand of this product; (2) the main reason for choosing the brand; (3) what are your main requirements for purchasing this kind of products?; (4) key factors for the purchase of such products; (5) have you purchased this brand?; (6) the main reason for choosing the brand; (7) why not buy this brand?; (8) why do you choose this brand instead of other brands?; (9) what kind of products do you like to buy?; (10) what are the shortcomings of the existing products?; (11) what is the ideal product in your mind?; (12) what kind of products would you like to introduce?; (13) what factors are the main factors influencing the purchase of this kind of products?; (14) how is the decision making process for the purchase of such products formed?. Analysis of four, sesame oil consumption habits (1) how long hav