- 1、本文档共15页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
成熟盈利模式 短信市场分析案例(Mature profit model SMS market analysis case)
成熟盈利模式 短信市场分析案例(Mature profit model SMS market analysis case)
Mature profit model: SMS market analysis case
Release time:hits: 2022, author: Li Jian reproduced source: China Business News entry: Web
SMS has not only brought huge profits to China Mobile, but also saved the precarious Internet industry. Since November 2000, China Mobile officially launched the Monternet, number of SMS sent to unbelievable speed increase, in 2001, a total of 15 billion 900 million users to send text messages, this number in 2002 is over 5 times, reaching 80 billion, China Mobile in the message of this new business directly won nearly ten billion yuan revenue.
More importantly, China Mobile has been divided into the first profitable dream through large Internet sites plagued by profit, because of short message services, annual income of 100 million yuan website has 5, the annual income of more than 60 million yuan also reached 15.
The essence of SMS success is the success of a business model. On the basis of learning the successful experience of Japans I-MODE, China Mobile through interest into tightly SP (content providers) together, to form a complete including telecom operators, content providers, system and user terminal equipment providers, industry chain, and is responsible for the key responsibilities of the parties, the coordination of the whole chain of normal operation. China Mobile through this led by the carriers as a fair and mutually beneficial business model, so that all aspects of the participants feel that the attainable interest, and through the power of example is to attract more and more companies and individuals involved in the signing of cooperation with China Mobile, the content provider is more than 400, to achieve a real win-win.
The miracle of SMS continues, not only in terms of quality of technology development, but also in the amount of market based transmission. At present, multimedia message has entered the line of sight of people, high quality mu
您可能关注的文档
- 建筑杂谈(The building.).doc
- 建筑材料与人居环境的关系(The relationship between building materials and human settlements).doc
- 建筑材料中的建筑给排水常用管材(Common pipes for building water supply and drainage in building materials).doc
- 建筑材料的装饰性表现(Decorative performance of building materials).doc
- 建筑构造与视图(Building structures and views).doc
- 建筑构造形考作业3(Building construction form examination work 3).doc
- 建筑性质分类(Classification of building properties).doc
- 建筑机电安装工程施工管理(Construction management of mechanical and electrical installation project).doc
- 建筑施工现场安全管理工作浅析(Analysis of safety management in construction site).doc
- 建筑构造重点(Key points of architectural construction).doc
文档评论(0)