成熟盈利模式 短信市场分析案例(Mature profit model SMS market analysis case).doc

成熟盈利模式 短信市场分析案例(Mature profit model SMS market analysis case).doc

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成熟盈利模式 短信市场分析案例(Mature profit model SMS market analysis case)

成熟盈利模式 短信市场分析案例(Mature profit model SMS market analysis case) Mature profit model: SMS market analysis case Release time:hits: 2022, author: Li Jian reproduced source: China Business News entry: Web SMS has not only brought huge profits to China Mobile, but also saved the precarious Internet industry. Since November 2000, China Mobile officially launched the Monternet, number of SMS sent to unbelievable speed increase, in 2001, a total of 15 billion 900 million users to send text messages, this number in 2002 is over 5 times, reaching 80 billion, China Mobile in the message of this new business directly won nearly ten billion yuan revenue. More importantly, China Mobile has been divided into the first profitable dream through large Internet sites plagued by profit, because of short message services, annual income of 100 million yuan website has 5, the annual income of more than 60 million yuan also reached 15. The essence of SMS success is the success of a business model. On the basis of learning the successful experience of Japans I-MODE, China Mobile through interest into tightly SP (content providers) together, to form a complete including telecom operators, content providers, system and user terminal equipment providers, industry chain, and is responsible for the key responsibilities of the parties, the coordination of the whole chain of normal operation. China Mobile through this led by the carriers as a fair and mutually beneficial business model, so that all aspects of the participants feel that the attainable interest, and through the power of example is to attract more and more companies and individuals involved in the signing of cooperation with China Mobile, the content provider is more than 400, to achieve a real win-win. The miracle of SMS continues, not only in terms of quality of technology development, but also in the amount of market based transmission. At present, multimedia message has entered the line of sight of people, high quality mu

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