科特勒和他的营销反动3.0（Kotler and his marketing revolution 3）.docVIP

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科特勒和他的营销反动3.0（Kotler and his marketing revolution 3）.doc

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科特勒和他的营销反动3.0（Kotler and his marketing revolution 3）

科特勒和他的营销反动3.0（Kotler and his marketing revolution 3） In the near future, the industrys first monitoring index of brand influence released by Mai Dian is a step by step brand index MBI, which provides reference for industry related personage analysis. From the comparison of domestic and foreign brands index MBI data as shown above, the February international hotel brand billboard top 10 brand index data of the average value is 56.37, and the brand index data of domestic hotel brands in the top 10 of the average value is 13.48, which indicates that the international hotel brand influence in China is much higher than the the domestic hotel brand. In twentieth Century 60 years is the ancient marketing mind Implosion period, 1960, Harvard trade criticism announced Theodore? Leavitt (Theodore Levitt) in the marketing myopia (Marketing Myopia), he had the idea of to exaggerate marketing, rather than selling to customers; marketing from the start, rather than from the product start soon to bear common business. In 1967, Philip? Kotler (Philip Kotler) and Kevin Keller (Kevin Lane? Keller) and co-author of marketing management (Marketing Management: Application, Planning Implementation, and Control) a Book exaggerated excellent enterprise must satisfy demand, actively invent and nourish the market, the book will be classics as a marketing practice. In 1969, Jack? Trout (Jack Trout) in the marketing management (Industr in this case, a significant means is: industry competition will occur in the industry outside the field, or in accordance with the new rules of the game start. In addition to the competition in the field of industry, there are mainly two kinds: one is to change the capital industry competition pattern, for example through the standard purchase, stock, and other ways to start over, directional distribution of competitors, acquisition or alliance integration etc.. One kind is similar to the essence of the floor was exposure event, a seemingly occasional complaint