策划知识（Plot knowledge）.docVIP

策划知识（Plot knowledge） Planning knowledge,.Txt45 want to take a bath? Dont wait outside for rain; want to succeed? Dont wait for the arrival of the opportunity. How long can a beautiful flower be plucked? How long can you indulge in a moment of indulgence? A willing man is always striving for the goal of life. Its young boy crazy, Miao Kunlun, Lvliang smile; sword for several years, this will try to edge. Pretentious is not desirable, but not improperly belittle oneself. In advertisement, strictly speaking, copy and planning should be the two connection with each other but totally different professional division, but is subject to our common small advertising industry status, so it produces a talent such specialty. Copy the professional editing and writing advertising text or television media dialogue, narration, specific products: advertising language, title, text, word is written to all consumers (see final audience). And planning is to consider how to advertise the profession, such as advertising media forms, audience analysis, publicity focus, marketing strategy, in addition, planning may also consider the direction of the screen, copy direction...... Roughly speaking, the plan is for advertising companies and customers. Planning is the upper reaches of the copy, and its personnel quality requirements than copy higher, a general planning can make a qualified copy, but copy is difficult to make a comprehensive planning. Planning is the program and the articles, copy is key section. Planning is the foundation and framework of advertising system, and copywriting is a part of advertising. Planning can involve a series of complex and complicated processes, such as market investigation, analysis and extraction, and decide the direction of the following graphic and copy writing. Advertising is a profound and changeable artistic concept, and its appearance will change with the time of different regions and different color illusion. Planning copywriting is a relatively suc