单体药店的生存之道（The survival of independent pharmacies）.docVIP

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单体药店的生存之道（The survival of independent pharmacies）.doc

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单体药店的生存之道（The survival of independent pharmacies）

单体药店的生存之道（The survival of independent pharmacies） 1. The problems faced by independent pharmacies 1. Policy impact Drug retail management and prescription drug restrictions have reduced the number of drugstores business to a maximum of one third. Two pharmacy chains can be through a hotel or sitting on the judgment seat, and getting a prescription, videophone, network video chain pharmacies can also be hosting the prescription of small and medium-sized medical institutions, these social monomer is without the advantages of pharmacy, countries will further strengthen the management of classification. 2. Competition effect: the influence of chain drugstores Chain pharmacy has the advantage of purchasing cost, can be the general agent, can request the manufacturer to supply chain, can occupy the supplier fund, can ask the manufacturer to improve the strength to assist the promotion. The chain stores also have the management advantage, they have the regular training mechanism, the manufacturers are also willing to assist the training, these are the social independent pharmacy does not have. 3. The independent pharmacies influence themselves Itself has distinguishing feature localization is accurate, the adequacy of capital strength, management personnel recruitment and willing to come from the limitation of problem, and is a monomer, breeds structure will not be able to achieve much and full of chain pharmacies. And because the monomer is small, the purchase cost is high, there is no price advantage, so the profit is low. 4. Influence of circulation environment The country encourages the development of chain, and the degree of franchisation has also been greatly improved, according to the data released on March 30, 2006 in the Chinese pharmacies. Compared with 2004, the Chinese chain drugstores sales top market capacity continues to expand, in 2005 increased from 23.23528 billion yuan to 23.23528 billion yuan, an increase of 11.188941047 billion yuan, higher than in 04