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违法广告案例(Case of illegal advertising)
违法广告案例(Case of illegal advertising)
Ten typical cases of illegal advertising
The 2005-12-14
1, MiaoYiRen pancreatic scale food advertising (advertisers: yunnan en red pharmaceutical co., LTD.), the advertisement use about 98.7% of diabetes patients in remission, 89% of diabetics have different degrees of islet function recovery, the duration of 6 months later, near 36% back to normal diabetes easily confused with medicines, such as propaganda effect on treatment of non-pharmaceuticals, mislead consumers, in violation of the drug advertisement examination method the provisions of article 20.
2, where cured and complications of diabetes, can cure medical advertising (advertising agency: kunming ordinary advertising co., LTD.), the advertising to ensure cure, use as evidence in the name of the patients, in violation of the the provisions of article 12 of the measures for the management of medical advertisement.
3, double spirit up scattered pharmaceutical advertising (advertisers: county pharmaceutical co., LTD.), the advertisement published in the form of printed matter, advertising the cure rate, and by using the patients image as a prove that violates the provisions of article 14 of the advertisement law.
4, Tang Leshu capsule health food advertising (advertisers: shop of qujing development zone Tang Leshu), the advertisement published in print form, the contents of advertisements in the use of state organs and staff members of state organs in the name of propaganda, exaggerate the function of health care food advertising, misdirect consumer, in violation of the measures for the administration of printed advertisements the provisions of article 3.
5, guarantee the dorm? Temperament space medical advertisements (advertisers: kunming guarantee hospital), the ads claimed that the with the latest imported from Germany BAT light ion dynamic detection system, the contents of no relevant documents, confirmed that mislead consumers, violates the provisions of article 4 of t
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