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你不知道的特许六大病灶(You dont know the charter six lesions)
你不知道的特许六大病灶(You dont know the charter six lesions)
Illness 1: to run the best product or service typical response
I have dinner with my friends at a restaurant in the western restaurant. My friend orders a hamburger that is not available on the menu because of my personal preference. After a while, the waiter brought in a very authentic hamburger. Because it is outside the menu varieties, after the friend to eat a few mouth, waiter hurriedly asked about taste, but my friend said rudely: isnt good, so the Hamburg to 68 pieces?
After a while, the chef and the restaurant manager came and communicated with the translator to understand the chefs hamburger, which was the most authentic hamburger, whether it was material, nutritional, or taste. Seeing that the hotel was so serious, the friend didnt say anything on the spot. After the chef and the manager had gone, my friend said to me, I just dont think its good to have a McDonalds burger.
Symptoms analysis
While not the most authentic and best hamburger in the world, americans have used it to develop the worlds largest fast food chain. Kodaks digital printing technology has been unable to compare with Japans Fuji, but the americans have used it to create the worlds largest digital printing chain.
Why is that?
The reason is that chain is not the best product or service, but the product or service that is most easily copied and transmitted.
Treatment countermeasures
When planning a product, a chartered company should not simply embrace the idea of making the best products but find a balance between facilitating the operation of the franchise and building a competitive barrier.
Enterprises for the purpose of profit, the objective of make the best products and the subjective do you like products these two error should not be, the best or, like, and the establishment of the franchise network, set up shop to make money are very different things, both the franchisor and franchisee, clear treatment must be rational.
Sick two: do
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