奇瑞的产物红利形式（The product bonus form of chery）.docVIP

奇瑞的产物红利形式（The product bonus form of chery） In fact, yake is good at product management, but not in the landing section. For example, there is a lack of system in product management, the product cannot be managed dynamically, and the marketing plan for different products is lacking. The first-line sales staff lack the professional management and promotion ability of the products. In order to solve the above problem, we suggest that yake enhance the organizations product management functions, set up the product management department, to the core product research, production, supply and sales, logistics system planning, break the limitations of the original linear unity form, be in charge of the management system of the whole process of product development. An enterprise can save and carry out its own characteristics and dividend forms, which is the basis of an enterprise, and chery is also cloud. From the launch of QQ to the hot sale, and in the past year, the sales of the auto market in the month of the car market leader, and the day of the Shanghai auto show the day to send a strong A1. We can feel that chery is experience marketing is in 1998 the U.S. strategic horizon LLP companys two founders B - josephpine Ⅱ and JamesHgilmore is put forward. Their definition of experience marketing is to redefine, to design marketing ideas, from the consumers senses, emotions, thoughts, actions, and associates. They believe that consumer consumption is both rational and emotional, and consumers experience of consumption and consumption before consumption is the key to study consumer behavior and brand management. Why is experiential marketing spreading so quickly in our country? This is related to the experience of consumption trends in China, not by accident. The reasons are as follows: 1. Progress in material civilization and improvement in the living standards of consumers Along with the progress of material civilization, peoples living standard and consumer demand are also c