外贸英语 第一讲 2011.8.23.pptVIP

外贸英语 第一讲;第一部分：;What is business communication?;A great deal of business is transacted in writing. Effective business writers can use their skill to help increase their company’s sales and profits . Proficiency in writing gives the person in business a personal advantage. ;1. Why the ability to write is a business asset?;E-Commerce Includes:;2. Writing Principles of business Letters;2. Writing Principles of business Letters;2. Writing Principles of business Letters;Directions: Revising Box;;Courtesy: You Attitude;Courtesy: You Attitude;Courtesy: You Attitude;Courtesy: You Attitude;Courtesy: Positive tone;Writing Principles of business Letters;Consideration;Exercises ---Revise Sentences; Writing Principles of business Letters;Writing Principles of business Letters;Clarity;Clarity;Clarity;Clarity;Clarity;Conciseness;Conciseness;Conciseness;Compare the following pairs of sentences:;Conciseness;Conciseness;Conciseness;Concreteness;Concreteness ;Concreteness;Concreteness;Completeness;第二部分：;Punctuations and Abbreviations; ;Punctuations and Abbreviations;Punctuations and Abbreviations;Punctuations and Abbreviations;b. 用在缩写字母后面。 Oct. a. m. Wed. I am looking forward to seeing you tomorrow afternoon at 3: 00 p. m. ( right) 如果陈述句以缩写字母结尾，则句末不用再加句 号。 I am looking forward to seeing you tomorrow afternoon at 3: 00 p. m. . ( wrong) ;Abbreviations;Rd. = Road ... 路 St. = Street ... 街 Sq. = Square 广场 sq = square 平方 admin. = administration 管理，行政 approx. = approximately 约，接近 ;ASAP = as soon as possible 尽可能 Dept. = department 部门 incl. = including 包括 Attn. = attention 注意 R = registered trademark 注册商标 PA = personal assistant 个人助理 MD = managing director 总经理;1.Letterhead 2.Date 3.Inside Add