单店导购促销销量提升几点谈(Store shopping guide promotional sales promotion on several points).doc

单店导购促销销量提升几点谈(Store shopping guide promotional sales promotion on several points).doc

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单店导购促销销量提升几点谈(Store shopping guide promotional sales promotion on several points)

单店导购促销销量提升几点谈(Store shopping guide promotional sales promotion on several points) Store shopping guide promotional sales promotion on several points Discuss the management of promoters -------------------------------------------------------------------------------- China marketing communication network, 2002-11-20, author: Niu Xuefeng, number of visits: 43478 Preface The health care industry has entered a terminal era, many manufacturers of advertising have gradually begun to imply marketing tactics and holiday tactics and season tactics and channels with the ingredients in it, this is our health care industry planners often referred to the advertising channel obey argument. Advertisement obeys channel - from what we can see more, channel is in the important position in current condition of health care product. Often heard of friends in the industry said: our company is specializing in doing Point Shopping guide, our companys products are shopping guide products and so on. At present, many companies began to use the terminal mode rich products + promotion shopping guide for health products business, and become a member of a multi multi multi store product sales model, that is we often heard of the designated shopping guide mode. In this mode of operation the main products in the terminal using the personnel guide and big plane display, distribution of publicity materials and timely promotions declared off means, through effective management and adjustment can also in sales break one day to. Generally have large surface display products in drug Super channels, most of them are in this mode of operation. In general, a branch under the office of the organization, basically can have more than a dozen such Taobao shop, the total monthly sales of these shopping stores in 30 thousand to 100 thousand, as the main store shopping guide depending on the grade. The store sales concept, but also from the overall share of Taobao shop back a month in the subdivision. For example,

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