口碑营销显风采（Word of mouth marketing impressive style）.docVIP

口碑营销显风采（Word of mouth marketing impressive style） Hebei Guanglei furnace industry Co., Ltd. is one of the earliest in the heating furnace design, development and production of enterprises, founder of Mr. Kang Tieliang is the authority of the industry, so companies rely on excellent product technology has won the market. However, as the market matures, the enterprise only rely on this technology a long board can sit a world era has slowly become history, optitek decision-makers keenly aware of: brand and marketing is becoming the future development of guanlei short board, must put the short board one longer, otherwise, the enterprise will barrel one day will be dry. Although we have a rural experience, but heating furnace is the first time, which requires us to do a lot of knowledge to digest in a short period of time, become proficient expert. With step by step in-depth understanding, heating furnace market began to reveal its furnace mountain true colors. As a result of the energy structure constraints: Chinas energy in coal accounted for 80%, natural gas, oil and so on only 20%, therefore, natural gas, oil prices higher than coal 3 - 4 times. With the current standard of living of rural families in China, electricity and natural gas heating can not be popularized in the short term. China has 70% of the rural population, mostly coal based, therefore, coal based heating furnace market has a strong potential for development. The current status of heating furnace industry in China: Beijing, Tianjin, Hebei and other markets have become mature, Shanxi, Shaanxi, Xinjiang, Henan, Shandong and other markets also began to walk into the incubation period, growth period, but the heating furnaces market share is still relatively low, even in developed rural areas, less than ten percent moreover, the life cycle of heating furnace is only three to five years, every year will produce a large number of repeat purchase, inferred that the golden period of Chinas heating furnace indu