品牌传播遵守项链定律（Brand communication follows the necklace law）.docVIP

品牌传播遵守项链定律（Brand communication follows the necklace law） We made a diagnosis for the enterprise, sometimes find a business, not a unified advertising, promotion, public relations and other rules of its actions, if not a business to do, so every time the publicity has become a independent behavior, no continuity, not mutual, this is actually a waste a kind of communication. Continuous and unified communication is one of the rules of international brand success. Fashion brand Esprit has always emphasized its individual choice and natural spiritual realm. In the late 60s, when Esprit was founded in the United States, he established the main tenet of world peace and self-expression as a brand, and has maintained it all the time. While other companies promotions are only a formality, Esprit stresses that the fashion world must be responsible for social and lifestyle trends. Esprit to participate in Earth Day campaign, with the green slogan of clothing sent to staff posted environmental posters in the shop, and encourage customers in urban planting trees and clean-up activities. One of Esprits great innovations is to introduce nature into the store. In spring, its branches in Asia are permeated with the smell of the garden. There are many artificial plants, bonsai and so on in the shop. Summer is a healthy lifestyle. It says in the poster: an apple a day keeps the doctor away.. In season sale, Esprit is also unusual, it will display all the old props sweep on a layer of white oil, or cover net color cloth, move to a customer to Esprit is an oasis in the desert of feeling, make it in the noisy scene can do business seems to have exclusive comfort. Esprit indoor display of attention to the promotion of human values, to remind customers when wearing also did not forget to express their views on an advertisement, Esprit asked: what would you do to change the world? A girl with a cane replied, I want someone to judge what I can do, not what I cant do.. In addition to the sloga