商业渠道模式与格力工业精神（Business channel model and GREE industrial spirit）.docVIP

商业渠道模式与格力工业精神（Business channel model and GREE industrial spirit） Thank you for coming to the home network (HEA.CN) live room, some time ago, the CCTV dialogue program, invited Ms. Dong Mingzhu, President of Zhuhai GREE Electric Co., a dialogue with experts, to explore business competition model. In the discussion of this topic is quite distinct from each other, appeared support domestic appliances Dalian lock mode side views, but also in favor of the GREE model one idea in the program for the two-way tool channels, we invariably said that this will be the mainstream of China appliance retail industry in the future, but the rules of this channel the right of discourse is large differences of opinion, today we have some experts in the industry, this topic will continue. Wen Tao: some people think that, in a detailed division of labor business ideas, industry chain and all aspects of production enterprises need not involve one by one, the enterprise should focus on product development and production, it has introduced new products, to better and more mature products to the market as a fundamental task, and will transfer channel construction for large chain more professional to operate, which means that the company does not need to spend too much effort to build its own stores, Chinese in this particular market environment, channel specialization is the mainstream? What do you think of this idea? In Puritanism: as a home appliance industry, respectively on the surface of the factory and chain sales channels become more specialized, the theory can focus on the production of factory, chain business professional sales and service, and actually implement perplexing plants still to set sales, service department, customer service department will set service, to docking. With the chain channels if the factory is pure production workshop, the factory from the point of view, the total by chain channels mercy or containment is not realistic, in this sense, the factory there is no