32种策略提升卖场销售额（32 strategies to increase store sales）.docVIP

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32种策略提升卖场销售额（32 strategies to increase store sales）.doc

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32种策略提升卖场销售额（32 strategies to increase store sales）

32种策略提升卖场销售额（32 strategies to increase store sales） 32 strategies to boost store sales -- sales and marketing related 2008-11-11 08:57:17, reading 53 reviews, 0: big, medium and small subscriptions When an opponent competes in a negative margin for a product, WAL-MART usually competes with an alternative best seller similar to the product, quickly attracting customers attention and putting the opponent in an awkward position. For example, you make a gross profit on roast chicken, and WAL-MART usually lower the roast chicken leg. In general, the average number of units sold per target = the number of effective transactions. Therefore, to enhance sales, we must upgrade the unit price and / or raise the number of effective transactions. In the daily operation of the store, the following 32 difficulties are often encountered: 1, the number of effective transactions. [cause] In the fresh area may not have a special offer promotions. Such as: vegetables, fruits, Haihe fresh, fresh meat, bread and so on, no promotions; The overall management is poor, there is no innovation in market management. For example: the design of promotion activities is neither new nor sensational; The unidentified is mainly what days, what time the number of visitors less; The unidentified three times of the day (morning and night time in the city, what is the structure of consumers) and demand; A failed to attract mainstream tourists; In the period of marketing plan, but do not understand the source. [measures] * check, whether Vegetable Fruit freshness and price advantage; Two. Check the goods, food color, fragrance. Does the taste and shape meet the eligibility criteria?; Three. Check the price advantage, price promotions, special offer is eye-catching, promotional atmosphere layout how; Four. Check whether the atmosphere, full of eye-catching display, obviously; Five. Check whether the goods are eye-catching display, the season has a price advantage, whether a sense of full display; Six. Chec