otc销售代表全面技能提升（OTC Sales Representative overall skills enhancement）.docVIP

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otc销售代表全面技能提升（OTC Sales Representative overall skills enhancement）.doc

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otc销售代表全面技能提升（OTC Sales Representative overall skills enhancement）

otc销售代表全面技能提升（OTC Sales Representative overall skills enhancement） [training number]: [training program]: syllabus OTC sales representative overall skills enhancement OTC background and basic information OTC stands for basic work skills OTC background and basic information Drug classification management OTC drug characteristics Basic situation of OTC in China The development of OTC market in the world and China OTC background and basic information Drug classification management OTC drug characteristics Basic situation of OTC in China The development of OTC market in the world and China Drug classification management Prescription drug Rx OTC OTC What is an OTC drug? Provide a quick and effective means of relieving symptoms without medical advice Increasing pressure on palliative care Provide more health care opportunities for rural and remote population Major countries establish OTC classification time The significance of drug classification management Ensure the safety and effectiveness of the peoples medication The development of medical and health services Medical and health system reform Peoples awareness of self health care Pharmaceutical industry development In line with international rules Non prescription drugs do not significantly reduce government health costs Drug price: Marketing costs: Doctor vs media Consumer psychology: Reimbursement: National Directory of medical insurance Where is the increase in sales of over-the-counter products? History of OTC (USA) 1906 Federal Food and Drug Act (FFDA), interstate commerce prohibited. Incorporation of secondary and error labeling drugs 1914 Harrison drugs act, narcotics vessels need to have the stamp seal 1937 universal sulfonamide events, with two glycol (antifreeze) as the solvent for the antibiotic, 107 died 1938 food, drug and Cosmetic Act (FDCA), no prescription medicine. 1951 Humphrey-Durham amendments, prescription drug classes / OTC drugs 1962 pregnant women, sedatives (thalidomide) events 1962 Kefauver-