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E-Commerce Customer Acquisition - Custora Blog(电子商务客户收购Custora博客)
E-Commerce
Customer
Acquisition
Snapshot
Q 2 2 0 1 3
This is the first in a series of reports examining
emergent e-commerce customer acquisition trends.
These findings are derived from data spanning
72 million customers from 86 U.S. retailers across
14 industries.
1
Seeking patterns in a
new era of acquisition.
The last few years have spawned massive changes in the world of online A B O U T C U S T O R A
Custora is a customer
marketing. With U.S. e-commerce sales now topping $200 billion annually, acquisition and retention
platform and the leading
digital marketers are getting savvier than ever. provider of predictive
customer lifetime value
Customer acquisition trends reflect this evolution. Organic search still analytics for online retailers.
—
leads as the largest channel for online customer acquisition. But as more
retailers move towards a “free-to-paid” subscriber model and rely on third
parties to help drive visitors to their sites, email and affiliate chann
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