联通渠道的四大顽症及对策（Four disease channels and Countermeasures）.docVIP

联通渠道的四大顽症及对策（Four disease channels and Countermeasures） One of my friends, I heard Unicoms CDMA has a powerful, non radiation, affordable and other advantages, ready to buy a wife. But according to previous experience, go to the mobile phone shop shopping, only to find that not every store is selling CDMA. Even if some stores have goods, but also model machines, more stores simply do not have goods, or only a few varieties, there is no room for choice, and even most stores, and even CDMA posters are not. A friend is FMCG background, and I discussed this question, he felt very strange: is a product, everywhere in the market to see, even see the display, the clerk recommended, and the atmosphere, are doing well, such products can also sell it? I jokingly said: that just shows that Unicom is terrible!! Rely on air advertising, rely on CDMA a few words, will be able to sell, you said not much worse! In fact, friends said the truth, channels, has become a stumbling block in the way of progress of China Unicom, Unicom channel problem specific analysis, about four disease. 1, under the guidance of big investment, only look at the results, do not look at the process of channel management: Like most domestic enterprises, Unicoms growth was painful, and it was difficult to survive in the cracks of mobile and telecommunications. Therefore, when China Unicoms channel strategy, basically on the basis of telephone numbers, as long as the telephone number is a hero, as long as the number of channels can be a good channel, as long as they can telephone numbers, what policies are good talk. Two years ago, so we see too many Unicom business hall, or Unicom and certain channels of cooperation in the market, began to send calls CDMA mobile phone, this is the main mode in the rapid growth of China Unicom, of course, such a model, is based on the unified purchase and huge subsidies for the premise of China unicom. As a result, you may be sent to CDMA in the business hall, or may be sent