从纳爱斯的新动向看其广告投放新策略（See the launch of a new strategy of its advertising from the new trends of nice）.docVIP

从纳爱斯的新动向看其广告投放新策略（See the launch of a new strategy of its advertising from the new trends of nice） In the middle of 80s, Chinas daily chemical industry experienced unprecedented prosperity, and created one familiar brand name product. In 90s, foreign capital began to enter China in a big way, and local enterprises suffered great pressure. At the end of the first round of the war, we are not sad to find that these once - time brands have suffered heavy losses! Passing of night, in the new century, open China cosmetic industry layout again, surprisingly, the first king of the flag. Especially nice as the representative of the enterprises to re occupy, not only at the highest point, and with the development of the enterprise, began the development of a large group of expansion, shouted good brand, without borders heroic slogan, showing that the domestic enterprises to go abroad to the self-confidence and pride. International giants came to say their washing powder in the world are worthy of nance, but failed in China, local nice too much diao. International companies have praised Chinas market potential, but it is rare to say that Chinas local enterprises are fierce. Foreign media have also carried out the article, expressed great concern for the growth of daily chemical enterprises. Brilliant achievement This is a nice proof of the success of data: 2002, sales revenue reached 5 billion 500 million yuan. Laundry soap thriving, profits accounted for more than 90% China soap industry, washing soap industry association committee Naaisi has planned economy period by more than 100 state designated enterprises rose to China soap and daily chemical products manufacturing enterprises. The leading position in the country more washing powder in the industry to consolidate, three minutes of the world have a national Diao card washing powder market pattern has been formed early, production and sales of way ahead. Happy and excited the nice in 2002 reached its China: August 29th, E