5定价策略（5 pricing strategy）.doc

5定价策略（5 pricing strategy） pricing strategy What are the main types of pricing objectives? 1, maintain enterprise survival, 2 current profit maximization, 3 market share maximization 4, product quality optimization How to understand demand elasticity? The income elasticity of 1 demand is divided into demand elasticity of income, price elasticity and cross elasticity. Refers to the corresponding rate of change caused by changes in demand. Demand income elasticity, which means that the increase in consumer money income, resulting in a greater increase in demand for the product. Demand income elasticity is small, which means that the increase in consumer money income leads to a smaller increase in demand for the product. Demand income elasticity is negative, which means that the increase in consumer money income will lead to a 2 drop in demand for the product and a price elasticity of demand. Prices will affect the market demand, under normal circumstances, the market demand will be in accordance with the price changes in the opposite direction. Price increases, market demand will be reduced; prices are lower, the market demand will increase by 3; demand is cross elasticity. The price changes of a product often affect the changes in the sales volume of other products, and there exists cross price elasticity of demand between them. Cross elasticity can be either positive or negative. In the case of positive values, these two products are substitutes, and if cross elasticity is negative, the two products are complementary What are the conditions for a perfectly competitive market? There are many buyers and buyers on the 1 market, the sale of goods they account for only a small part of the total quantity of goods, 2 of their buying and selling of goods are the same 3 new buyers can freely enter the market buyers and buyers 4 of market information, especially the market price changes to fully understand 5 factors of production have complete mobility 6 of all vendors the sal