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世界零售巨头选址秘笈(The world retail giants siting tips)
The world retail giants siting tips
With Chinas accession to the WTO and the world economy, the worlds retail giants, closely related to the peoples lives, are scrambling to enter the Chinese market. Carrefour, Ito Yokado, Auchan, lotus, WAL-MART, obi and other world retail giants in China quickly seize the hills , and with the market by the end of 2004 China retail industry further liberalized, after the cancellation of the restrictions on foreign retail enterprises, these giants of the pace of expansion has already started a sprint the pace of. And wherever they went, the popularity soared, adding to many opportunities to make money. Many discerning investors have followed the pace of the worlds retail giants to invest. Whats the reason?
Investment experts believe that retail giants have excellent operating performance, it may not have any rash in their choice of shops, are less likely to take their own accumulated brand play games every little bit. Most investors are looking at the worlds retail giants after a systematic and scientific research after the unique strategic vision of the site. The world retail giants are generally after decades or even hundreds of years of development, they have formed a set of scientific selection scheme and rigorous in the site, to make quantitative analysis on the buildings, the surrounding environment, traffic, population density, population structure, purchasing power, such analysis or up to one years or above. Investors follow such a good brand, will undoubtedly reduce investment risk, of course, the premise is that investors and retail giants operating projects complement each other.
The one-stop Carrefour is first proposed service form, along with the people to change the concept of time and the way of life, a large shopping satisfaction for a period of time required for all the goods become accepted way. Therefore, Carrefour started from the store and transformed the single sa
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