世界鞋业发展概况（Development of world shoes industry）.docVIP

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世界鞋业发展概况（Development of world shoes industry）.doc

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世界鞋业发展概况（Development of world shoes industry） Overview of the world footwear industry and how to expand into the European market Drage global marketing director, SATRA technology center, UK, Mr.Alan I. Development of the world footwear industry In 2005, the worlds total output of footwear was 14 billion 520 million pairs, valued at $160 billion. Among them, the total output of footwear in Asia is 11 billion 980 million pairs, accounting for 75.1% of china. In 2005, the worlds footwear consumption accounted for 40% of Asia, the United States accounted for 17%, Western Europe accounted for 17%, Eastern Europe accounted for 7%, North America and other parts of Central America accounted for 4%, the rest of the world accounted for 16%. Two. Market comparison between the United States and Europe 1. Market size Although the United States is slightly less than the population of Western Europe (299 million and 400 million), the consumption of footwear is slightly higher than that in Western Europe (2286000 pairs and 2091000 pairs). 2. Per capita consumption United States = 7.6 pairs; Europe = 5.7 pairs 3. Market maturity Both are mature markets with low growth rates (or nil). All two markets have an aging population. 4, retail structure / distribution channels: two markets are very different (1) American footwear distribution channels: In the United States, where the concentration of retail is high, 25 top retail chains make up almost 60% of all sales. Independent shoe stores account for less than 15% of sales. WAL-MART, Kemat, Paul and Taghit discount retail sales accounted for about 45%. Messi department store, and Nuosidan folo off other high-end retailers are also good performance, accounting for about 35% of sales. Middle end retailers (such as Sears and Peng Ni) account for only about 15% of sales. (2) European footwear distribution channels: In 2005, 2 billion 91 million pairs of shoes were sold to Western Europe - France, Italy, Germany and the United Kingdom - a tot