培训区域销售经理—零距离市场自检(下)（Train Regional Sales Manager - zero distance market self-examination (next)）.docVIP

培训区域销售经理—零距离市场自检(下)（Train Regional Sales Manager - zero distance market self-examination (next)） Two, intermediate stage - active maintenance of market order, enhance market performance: 1, there is no serious cargo washing behavior? As a regional manager have positive governance both hedge goods. Introspection: A, is there a shipment in my area? Is it serious? B, do I know where the source is? What is the quantity of the goods to be washed? Whats the charge for the goods? C, I was a hedge of goods is doing what it can to central governance, is that fake goods can not be eradicated, check the white check, he rushed by simply go, as long as you can complete the sales. Explain： Shock is a marketing problem, serious harm to the market order. And so far, there is no marketing experts or manufacturers can fundamentally solve the rush goods! However, in many regional managers and distributors there, the goods are resolved, - where goods are rushed, and here I am, he did not dare to rush. The regional manager to solve the problem of fake goods, first of all to have a correct attitude -- at the goods is really difficult to cure, but never give up resistance, to ignore the objective difficulties, from the subjective to governance Chong goods, and strive to the negative effect of punching goods dropped from 80 to 60, lower and lower to 40 points, down to 20,...... The regional manager has no way of making a deal (impossible to cure) and only means (to reduce the vicious spread of the consignment). Such as: A, trying to capture the shock products or photos of the vehicle, or get washed goods delivery order, immediately instructed to find out fake goods according to the culprit, Shanghai factory processing or personally and Chong goods negotiations. B, and the local large single item can negotiate vehicle goods, the formation of supply alliance, by the local dealer for the large long-term supply, priority priority promotion, priority services, these requirements dont pick up la